Home ›

sales & marketing

What Google Local Search Means to Small Business

Submitted by Dawn Yukus on Thu, 07/09/2009 - 5:22pm
10 Pack Listings:
Google’s local maps search results are commonly referred to as the “10-pack.” They are the first 10 listings that appear in a initial search. An example of 10-pack listings can be seen here:

Google 10-Pack for Small Businesses

What Every Small Business Owner Should Know about Local Search

Submitted by Dawn Yukus on Wed, 07/08/2009 - 6:15pm
Here’s why small businesses care about local search:

Because it’s is a way for them to cheaply connect with the best kind of prospects: the kind already looking for their products or services.

These prospects aren’t passive tire-kickers. According to a 2008 study by comScore, 82 percent of local internet searches result in some kind of action—whether it’s a click, call, in-store visit or actual purchase.


What’s defines a ‘local search’?

Scenario one: A consumer adds a geographic modifier to their search engine query (e.g., Denver pet stores). Local pet stores are displayed prominently.

What’s your sign (done for you lately)?

Submitted by Dawn Yukus on Thu, 04/16/2009 - 9:28pm
Branding Brief
Blog on branding for small businesses, startups and up-and-coming companies

By: Jeff Kear of Kear Stevens, a Denver branding agency


"...Your sign has to fit your brand and how you position yourself. Even if street or foot traffic is minimal, a sign is a reflection of your pride in your business. And often the most important traffic are those who are visiting your office (prospects, clients, investors, etc.)...." (read more on his blog)

Manage Your Social Networks

Submitted by Dawn Yukus on Tue, 04/14/2009 - 5:34pm

Lost in the social networking jungle? These programs can help guide you through.


By Francine Kizner   |   April 08, 2009
Entrepreneur Magazine Online

"Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, there has been a surge in apps that can help manage your contacts and updates, and keep you abreast of new activity.

Independent Business Micro Marketing

Submitted by Mickki Langston on Thu, 04/09/2009 - 9:43pm

Marketing on a limited budget for small business. 

By Eric Hines 

During the current economic climate business owners are learning quickly that:

1. Not marketing isn’t an option.

2. Materials need to be developed to meet a specific demographic.

New Marketing Workshops to Support Local Businesses

Submitted by Mickki Langston on Tue, 01/06/2009 - 4:50pm
We're pleased to announce a new round of marketing workshops designed for small to medium sized local businesses. Topics include:
  • Building Your Brand
    Branding: what is it, why does it matter, and how do you develop your company's brand?
  • Creating a Wow! Customer Experience
    How do you ensure your customers keep coming back for more?
  • Big Mouth Marketing
    Referral marketing is 3,500 times more effective than print advertising alone. Learn how to get others to talk about your business to their friends. 

Marketing Your Local Business

As a local business owner, one of the biggest challenges you'll face is how to effectively reach your customers. You wear many hats - but if you can't get people in your door, you can't stay in business.

We're excited to launch our next series of workshops to help you understand important aspects of marketing your business and to develop effective and simple strategies for building your business revenue.

Our marketing workshop series will focus on three topics:

Building Your Brand

7 Costly Small Biz Marketing Mistakes

Submitted by Mickki Langston on Mon, 09/01/2008 - 6:35pm

small business marketing

From this small business blog:

Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. It is an open secret in the business world that most of the mistakes that can be committed in business have been committed; so why not just learn from them, saving you the agony of committing them yourself.

With that said, here are 7 costly small business marketing mistakes every entrepreneur must avoid:

Creative Space Agent Resource Launching Soon

Submitted by Mickki Langston on Fri, 08/15/2008 - 4:04am
As local business owner, we think you'd like to know about the Creative Space Agent, a new Web site that the Denver Office of Cultural Affairs (DOCA) is creating. The Creative Space Agent will be a free Web portal designed to advertise space to Denver’s creative community.  When fully operational, the site will allow creative businesses, artists and arts organizations to search for and promote available performance, rehearsal, studio, business and housing space that meet their unique needs.

Thanks to our Founding Members

Twist & Shout Tattered Cover Book Store The Geek Gene Local Flavor Marketing Grow Denver
Cafe Europa Community Banks of Colorado Mike's Camera 5 Green Boxes Meininger Art Supply
Syndicate content
Follow us on Twitter Friend us on Facebook View our YouTube Videos Subscribe to our Feed

Newsletter Signup

Stay up-to-date on news related to MHBA, local business and our work to build a more resilient local economy.
First Name:
Last Name:
Email:

Latest Blog Posts

Upcoming Webinar on Sustainable Capital
09/01/2010 - 9:49pm

This week MHBA hosted our Buzz Box on financing and capital options for small businesses. We were joined by Rob Smith of RMMFI, a local micro-finance organization doing great work with...

Upcoming MHBA Events

Buy Local Week - Merchants Info Meeting
09/14/2010 - 9:00am
Alternative Currencies Workshop & Practicum
09/18/2010 - 9:00am
Local Biz Coffee Meeting
09/28/2010 - 8:30am